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When choosing a website builder for your beauty business, it helps to start by thinking through your priorities. How important are visual design, online booking, invoicing, and client communication to your daily work? Ideally, would you centralize these functions to manage them in one place? The right platform can help you handle these tasks efficiently while keeping your brand polished and professional.
To help you compare, we gathered details on several of the most popular website builders and booking platforms for beauty salons and professionals. Below, you’ll find the starting monthly price for an annual subscription and a brief overview of what each one offers.
Top website builders for beauty professionals
| Website builder | Pricing starts at | 요약 |
|---|---|---|
| Squarespace | $16 per month | Combines professional design with business tools for salons, including online booking, intake forms, invoicing, and marketing |
| GlossGenius | $24 per month | Beauty-specific software with booking, payments, and portfolio website templates |
| Square Online | $49 per month or limited free plan | Simple websites with booking and checkout that integrate closely with Square POS systems |
| Vagaro | $23.99 per month | Salon management and scheduling software with website and app integrations |
| Wix | $17 per month | Website builder with drag-and-drop design, plus booking and payments on higher-tier plans |
| WordPress.com | $4 per month | Flexible website builder with plugin-based booking, payments, and marketing options |
Each of these platforms offers a mix of website building, scheduling, and client management features tailored for beauty professionals. Below, you’ll find a more detailed look at each one, with emphasis on design flexibility, client booking, invoicing, ecommerce, and marketing functionality.
Compare more brands and website builders
1. Squarespace
Pricing starts at: $16 per month
Squarespace combines professional design with built-in business tools, making it a strong choice for salons, barbers, and beauty professionals who want to run their business from one place. You can create a custom website using templates made for beauty businesses, choose from curated AI templates, or use the Blueprint AI website builder to generate a custom site. If you have a website already, you can import existing content to Squarespace.
Beyond the website builder, Squarespace includes business features to help you manage appointments, payments, and marketing. Acuity Scheduling enables online booking with custom intake forms, automated confirmations, and appointment reminders. You can also send professional invoices for custom services, manage client relationships through contact forms and email campaigns, and sell digital or physical products, like beauty courses or gift cards.
Key features
Professionally designed templates for beauty and wellness businesses
Integrated online booking with Acuity Scheduling
Built-in email marketing and social promotion tools
Ecommerce for retail and digital product sales
AI website generation and SEO/AI visibility tools
Note: Plans and pricing for each platform can vary by location. For Squarespace, see our pricing page for the most up-to-date details in your location.
2. GlossGenius
Pricing starts at: $24 per month
GlossGenius is focused on beauty professionals, like hair stylists, nail artists, estheticians, and barbers. It offers ready-made website templates where to showcase services, portfolios, and client reviews.
The platform includes business features for salon management, like client booking, automated reminders, payment processing, and built-in marketing tools. For some advanced features, like client waitlists and forms, you’ll need a higher-tier subscription.
While it’s purpose-built for beauty businesses, it doesn’t currently have some advanced features offered by other platforms, like AI website building and business tools.
Key features
Beauty-specific website templates
Integrated booking and payment tools
Automatic reminders and confirmations
3. Square Online
Pricing starts at: $49 per month or limited free plan
Square Online is part of Square, making it an option for beauty professionals who already use Square for point-of-sale or retail operations. It offers basic websites where clients can book appointments or buy products online.
Square’s free plan offers basic site functionality, and paid plans include cancellation and no-show fees, ecommerce features, and marketing automations.
Website customization is more limited than some other platforms and paid subscriptions start at a higher price point, but it can be a convenient option if you’re already using Square for payments.
Key features
Scheduling and payments through Square
Free plan available with booking features
Email and SMS marketing tools
See our full Square Online vs. Squarespace comparison
4. Vagaro
Pricing starts at: $23.99 per month
Vagaro is a business management platform designed for salons, spas, and fitness studios. It includes a basic booking website, a mobile app for clients, and tools for managing staff schedules, service menus, and customer communications.
Vagaro’s website builder is simple to use but less customizable than full-featured design platforms like Squarespace. However, it offers many operational tools: you can send invoices, sell products, and set up loyalty programs. Note that pricing scales up as you add booking calendars or business locations.
Key features
Scheduling and appointment management
Invoicing and membership options
Ecommerce and retail sales tools
5. Wix
Pricing starts at: $17 per month or limited free plan
Wix offers a customizable website builder with beauty-focused templates. You’ll need a higher-priced subscription to access integrated tools for booking, payments, and marketing.
AI-powered tools help you generate website content, and you can also add an online store to sell products and manage orders. While Wix isn’t focused solely on beauty businesses, it does offer more design flexibility than some other platforms.
Key features
Drag-and-drop website editor and AI design tools
Online appointment scheduling
Ecommerce for retail products
Email and social marketing automations
See our full Wix vs. Squarespace comparison
6. WordPress.com
Pricing starts at: $4 per month or limited free plan
WordPress.com provides a flexible website builder that largely depends on plugins for customization and business tools. It doesn’t include native tools for booking, invoicing, or other beauty business needs, you can integrate third-party plugins to get the functionality you need.
If you want added control over your site’s layout and prefer to connect to tools you already use, it’s an option. Keep in mind that this setup may require more tracking across different accounts and platforms to ensure smooth operations. With a higher-tier plan, you can access SEO tools, analytics, and premium website themes.
Key features
Plugin library for adding business tools
Customizable website templates
SEO and analytics tools on higher-tier plans
See our full WordPress.com vs. Squarespace comparison
How to find the best beauty website builder
The best website builder for your beauty business depends on your priorities. Do you value customization, automation, or business management most?.
Before you decide, consider how each platform aligns with your services, client flow, and marketing goals. The right choice should make it easy to manage your appointments, promote your work, and grow your beauty brand confidently. Ideally, the right platform will make your daily operations more efficient for you and your clients.
If you want a unified platform that combines beautiful design with booking, invoicing, and marketing at a competitive price, Squarespace offers a balanced solution that can grow with your brand.