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Health and wellness is a growing market, with Millennial and Gen Z consumers spending more on these services than their older counterparts. Health and wellness businesses run the spectrum, from acupuncturists and massage therapists to wellness recovery retreat organizers and health coaches.
You can differentiate yourself by having a professional website and smooth client experience that builds connection and trust. The right platform will have the design and business tools to help you create both. No matter if you’re just starting out or a seasoned self-care professional, your website builder can help you launch your health and wellness business quickly and efficiently, with the tools you need to grow.
Top website builders for health and wellness providers
There are a number of different builders for a health and wellness business website. Below we’ve rounded up some of the popular options for wellness providers.
| Website builder | Price (monthly) | 요약 |
|---|---|---|
| Squarespace | $16 | Website builder with robust scheduling, invoicing, and ecommerce capabilities, AI design guidance, email marketing, and social sharing |
| Hostinger | $3.49 ($10.99 on renewal) | Offers AI website building, with calendar and scheduling functionality and ecommerce on higher-tier plans |
| Shopify | $29 | Ecommerce-focused platform with AI integrations, payments, invoicing, and third-party apps for booking |
| Showit | $19 | Basic website builder with a focus on design customization (including image, text, and video) and SEO for creative service providers |
| Snapps.ai | $19 | Simple AI website builder, image generation, and SEO, with third-party connection for scheduling |
| Wix | $17 or limited free plan | Website builder with AI-assisted editing, invoicing, SEO, and marketing, plus scheduling and ecommerce on higher-tier plans |
| WordPress | $4 or limited free plan | Flexible website builder with ecommerce, booking, and other service features available via plugins |
1. Squarespace
Paid pricing starts at: $16 per month
Squarespace is an all-in-one website builder with ecommerce and appointment management tools, making it a great choice for health and wellness businesses who want to attract clients, book and bill customers, or sell products.
You can choose from website templates made for health and wellness businesses or a set of AI templates filled with curated content. Or tailor your website to your goals with a custom website built with Squarespace’s Blueprint AI website builder. With each option, you can update and customize your website with an intuitive drag-and-drop editor and guided design tools to make a strong impression.
With Squarespace, you can also manage your clients online booking and reminders with an embedded Acuity Scheduling calendar. You can also create branded invoices and proposals for custom work, promote events and retreats, or sell courses and materials to complement your classes or appointments.
Key features
Scheduling and client intake forms
Payment processing and invoicing
Email marketing and brand tools
Social sharing tools
AI tools for copywriting and SEO
2. Hostinger
Paid pricing starts at: $3.49 per month
Hostinger is a website hosting platform that also offers an AI website builder. It also offers other AI functionality useful for health and wellness businesses, including AI copywriting and SEO.
While you can sell products on a Hostinger website, you’ll need to subscribe to its higher-tier website building plan to do so. Hostinger does have a calendar for clients to book online from its Store section, but you’ll need to connect a separate tool or work off the platform for custom invoices.
Key features
AI writer for blogs and SEO
Calendar and scheduler
Ecommerce functionality on some plans
See our full Hostinger vs. Squarespace comparison
3. Shopify
Paid pricing starts at: $29 per month
Shopify is primarily an ecommerce platform, with a number of other built-in tools for blogging, marketing, shipping, payments, and sales analytics. There is a simple invoicing feature, but to access appointment scheduling, you’ll need to connect to a third-party app.
For health and wellness businesses that have physical products, you can use Shopify to set-up a recurring subscription, such as boxes or wellness packages. Shopify also offers AI website assistance for content generation and administrative tasks.
Key features
Ecommerce tools for physical product sales
Native marketing tools
AI content generation
Simple invoicing
See our full Shopify vs. Squarespace comparison
4. Showit
Paid pricing starts at: $19 per month
Showit is a drag-and-drop website builder, offering customizable templates with elements users can control, including design, typography, and layout. This could be well-suited for practitioners or studios primarily focused on having a website.
Like some other website builders, Showit integrates with existing plugins to add necessary business functionality, like a third-party ecommerce integration for selling goods or services, rather than having its own. Showit has built-in SEO tools that can help health and wellness businesses target their customers more efficiently in search.
Key features
Image, text, and video customization
SEO plugin and integration
Ecommerce tool integrations
5. Snapps.ai
Paid pricing starts at: $19 per month
Snapps.ai is an AI-driven website builder with a drag-and-drop interface, which allows users to create websites quickly. Another benefit is that you get the same features on the lowest-priced plan as on higher-tier subscriptions, which allow you to launch more websites.
While Snapps.ai includes features to support marketing, like AI-powered SEO, and keyword research, it doesn’t currently offer native functionality to manage a health and wellness business, like some of the other platforms on this list. You’ll need plugins for ecommerce, payments, and scheduling.
Key features
AI website builder
AI tools for image generation, copywriting, SEO
Some built-in marketing tools
6. Wix
Paid pricing starts at: $17 per month or limited free plan
Wix is a website building platform that offers approachable web design tools and templates. Basic subscriptions include blogging and marketing tools to help build your community.
Wix also offers AI content generation tools, basic invoices, and marketing support through email campaigns and social media features to help you promote your business. However, for more of the features you need to run your business, like more targeted marketing tools, native appointment booking, ecommerce, or payment processing, you’d need an upgraded subscription.
Key features
Website templates for health and wellness providers
AI website builder and drag-and-drop editor
Payments, booking, and branded invoices on higher-tier plans
See our full Wix vs. Squarespace comparison
7. WordPress.com
Paid pricing starts at: $4 per month or limited free plan
WordPress.com is a website platform with more customization options for those with some technical expertise. While more setup may be required than some other builders, it offers straightforward website building and plugin options that can make it easier to add functionality to your site as you grow. With the right plugins, it can support ecommerce, marketing, SEO, and AI tools, making it worth considering if you’re comfortable with a more hands-on site management experience.
However, some plugins for selling functionality are only available at a higher subscription tier, so be mindful that the features you need may come with additional costs.
Key features
Variety of themes and customization options
Blogging and content capabilities
Booking and appointment scheduling with plugins
See our full WordPress.com vs. Squarespace comparison
How to choose the right website builder for your health and wellness business
So much of choosing the right website builder depends on your needs as a practitioner, professional, or coach. When weighing options, it’s helpful to focus on your goals, such as design or built-in business functionality, and how quickly you want to launch a website.
Below are a few factors to consider when comparing your top choices.
Design: How much control do you want over your design? For instance, some website builders offer AI generation, which saves time but could limit your design flexibility.
Scheduling and payment: Depending on the website builder you select, you may need to subscribe to a more expensive plan or add plugins to access scheduling and invoicing or payment tools.
Pricing: Compare pricing tiers for any of the website builders mentioned above. Many website builders offer basic plans that allow you to get started right away, but some may offer more of what you need at a better price than a competitor.
Scalability: Is your website going to grow with you? If you take on more clients and expand, your website will need to as well. Think about which website builder is equipped to handle your business’ growth.
SEO, AI, and social media: Reaching your audience is critical. Specialized marketing, automation, and optimization efforts will help your website show up where your ideal clients are.