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As a sports or fitness business owner, your website is a critical piece of operational infrastructure, allowing clients to learn about your services, view your schedule, book group classes or training sessions, sign up for memberships, and even access fitness courses and on-demand video content.
Whether you offer personal training, manage a yoga studio or fitness center, or run a sports league, the right fitness website builder will give your business a polished, professional design while offering features that support your growth. To help you compare options, we’ve gathered details on popular sports and fitness website builders so you can review your options in one place.
Top website builders for sports & fitness businesses
| Website builder | Pricing starts at | 요약 |
|---|---|---|
| Squarespace | $16 per month | All-in-one platform for sports and fitness businesses with built-in scheduling, group class management, membership sites, and fitness-specific templates |
| Fitune | $59 per month or limited free plan | Fitness-focused platform with auto-generated websites, scheduling for 1-on-1 and group classes, client CRM, on-demand video library, and a branded mobile app |
| Hostinger | $2.95 per month ($10.99 on renewal) | Website creation with AI builder and templates, 1-on-1 appointments on higher-tier plan and some group class support |
| JerseyWatch | $29 per month | Sports team management platform for youth leagues and tournaments with registration, payment plans, messaging, and background checks for coaches |
| Shopify | $29 per month | Ecommerce platform with a focus on physical product sales, offering appointments and group classes via plugins |
| Wix | $17 per month or limited free plan | Website builder with fitness templates and mobile app, offers payments and booking features available on higher-tier plan |
| WordPress.com | $4 per month or limited free plan | Flexible CMS with prebuilt sports and fitness themes and requiring third-party plugins for scheduling, payments, and membership features |
Each of these platforms offers website creation tools for fitness and sports businesses, with some offering basic capabilities and others providing a full suite of booking, membership, and client management tools.
Below, you’ll find a fuller description of each with a focus on the features that matter most for fitness businesses: scheduling, class management, membership capabilities, email and text notifications, and professional design tools.
Compare more brands and website builders
1. Squarespace
Pricing starts at: $16 per month
Squarespace is an all-in-one platform that combines professional, user-friendly website design with built-in booking and membership tools, making it perfect for sports and fitness businesses. Personal trainers, fitness studios, and sports centers can get started with one of Squarespace’s prebuilt sports and fitness templates. You can also use AI templates or the Blueprint AI website builder to quickly generate your own custom site.
Custom intake forms, appointment scheduling, and group class bookings all happen seamlessly with Squarespace’s scheduling tools. You can also automate email and text reminders, sell gift certificates, charge no-show fees, set capacity limits for group classes, offer bundles of classes or appointments, and automate recurring billing.
Squarespace also offers membership sites, making it easy for businesses to offer subscription-based access to courses, pre-recorded classes, fitness programs, and other paywalled content. You can also design and sell custom fitness merchandise for your gym or studio using Squarespace’s Custom Merch integration.
Key features
Built-in booking with Acuity Scheduling
Group class management with text and email reminders
Membership sites, online classes and courses, digital downloads
Templates designed for sports and fitness businesses
Business financing through Squarespace Capital
Email marketing and social integrations
POS for in-person sales
Note: Plans and pricing for each platform can vary by location. For Squarespace, see our pricing page for the most up-to-date details in your location.
2. Fitune
Pricing starts at: $59 per month or limited free plan
Fitune is a fitness and wellness-focused platform that helps studio owners and personal trainers manage their business through automated scheduling, payment processing, and client management tools.
Class schedules, events, appointments, courses, and videos are automatically integrated into Fitune’s auto-generated websites. Clients can pay for classes and buy memberships directly from the website. Design flexibility may be more limited than with other website builders on this list, with customization focused on website elements like colors, logo, photos, and typography. Fitune also includes staff management, a client CRM, and a branded mobile app.
Key features
Auto-generated website including fitness studio essentials
Scheduling and payment for 1-on-1 and group classes
Membership and event management options
Client CRM with progress tracking
On-demand video library
Branded mobile app
3. Hostinger
Pricing starts at: $2.95 per month ($10.99 on renewal)
Hostinger offers personal trainers and small studios a quick website creation option through its templates and AI website builder. Like other website builders on the list, all designs adapt responsively to mobile devices, and you can customize your website through Hostinger’s drag-and-drop builder.
By upgrading to a higher-tier business plan, you can also set availability for appointments and accept 1-on-1 bookings. Booking features for groups and classes are more limited, and currently don’t offer capacity limits or waitlists, CRM, or staff management features. Hostinger also doesn’t currently offer native functionality for a membership management system or on-demand video content.
Key features
AI website builder and mobile-responsive templates
Appointment booking for 1-on-1 classes
Email marketing integration
Basic invoicing capabilities
See our full Hostinger vs. Squarespace comparison
4. JerseyWatch
Pricing starts at: $29 per month
JerseyWatch is a sports team management platform built for the needs of youth athletic programs, volunteer-run sports leagues, and sports tournaments and camps. It includes a sports team website builder, registration system, payment processing, messaging platform, and background check tool.
Sports organizations can use JerseyWatch’s registration system to offer automatic family discounts, payment plans, document uploads for waivers and verification, and the option to collect donations during registration. A built-in messaging system allows administrators to send bulk text and email notifications to certain teams or entire leagues. Users can also generate league schedules based on facility availability. However, website customization and options to sell online fitness content or downloads may be more limited than with other platforms on this list.
Key features
Website builder built for youth sports leagues
Player registration with payment and donation options
Background checks for coaches and volunteers
Tournament and event management tools
Built-in text and email notifications
Event and game scheduling
5. Shopify
Pricing starts at: $29 per month
Shopify is an ecommerce platform with tools for managing product catalogs, payments, membership, shipping, and analytics. Sports and fitness businesses that focus on selling physical products—like a yoga studio offering wellness apparel—can use Shopify’s website and point-of-sale system to manage product sales and memberships.
Shopify’s website templates focus on ecommerce businesses, not fitness studios or personal training businesses. While Shopify can be adapted to support scheduling personal training sessions and group fitness classes, you’ll likely need to rely on third-party extensions instead of built-in tools.
Key features
Ecommerce platform for physical product sales
Integrated shipping, logistics, and inventory tools
Payment processing for sales and memberships
Third-party extensions for scheduling appointments and classes
See our full Shopify vs. Squarespace comparison
6. Wix
Pricing starts at: $17 per month or limited free plan
Wix is a website building platform offering accessible design, business, and marketing tools. Sports and fitness businesses can choose from prebuilt templates or use Wix’s AI website builder to create a custom site.
Wix’s entry-level plan offers a drag-and-drop builder, lead capture forms, and basic marketing tools. You’ll need to upgrade to a higher-priced plan to accept payments, book client appointments, and sell products. Clients can use the Fit by Wix mobile app to view your schedule, book classes, join online programs, and buy products.
Key features
Drag-and-drop website editor
Templates for fitness studios and personal trainers
Payments, membership, and booking features on higher-tier plans
Mobile app for clients
Staff management with calendar syncing
See our full Wix vs. Squarespace comparison
7. WordPress.com
Pricing starts at: $4 per month or limited free plan
WordPress.com is a hosting and website building platform powered by the open source WordPress CMS. You can find prebuilt themes for personal trainers, yoga studios, and other sports and fitness businesses. WordPress.com’s block editor allows for site customization and drag-and-drop editing.
You won’t find built-in features for payments, memberships, scheduling, email notifications, or class schedules, but you can add those capabilities by installing third-party plugins designed for fitness businesses. To access analytics, upload videos, and sell products, you’ll need to upgrade to one of WordPress.com’s higher-tier website plans.
Key features
Large plugin library for additional functionality
Payment processing and memberships via WooCommerce
Booking plugins for appointments and group classes
Prebuilt themes for sports and fitness businesses
See our full Wordpress.com vs. Squarespace comparison
How to find the right fitness & sports website builder
Every fitness business is different. A budget-conscious personal trainer has different needs than a multi-location fitness center. Choosing the best fitness website builder depends on the sort of business you have, the features you need, and the level of design flexibility you prefer.
Every website project has non-negotiable requirements. Most sports and fitness websites need to display schedules, offer bookings, and accept payments. Define what your non-negotiables are and make sure any platform you’re considering offers them.
It’s also worth thinking about features you may need in the future. Even if you don’t currently send email marketing campaigns or offer a membership portal, by choosing a web design platform that offers those features you’ll have room to expand your business later.
If you want a single platform that can help you grow your fitness business, from design to booking and membership features, Squarespace offers everything you need. With sports and fitness design templates, built-in booking and payment options, marketing features, and AI tools, Squarespace makes it easy to present yourself professionally to clients and grow your business from one place.